创新的君主

定义: Combine all your research and observe where your users' problems exist. In pinpointing your users' needs, begin to highlight opportunities for innovation.

• 再次考虑入职示例. In the define phase, use the data gathered in the empathize phase to glean insights. Organize all your observations and draw parallels across your users' current experiences. 在许多不同的用户中是否存在一个共同的痛点? 确定未满足的用户需求.

头脑风暴一系列疯狂, creative ideas that address the unmet user needs identified in the define phase. 给 yourself and your team total freedom; no idea is too farfetched and quantity supersedes quality.

• At this phase, bring your team members together and sketch out many different ideas. Then, have them share ideas with one another, mixing and remixing, building on others' ideas.

Build real, tactile representations for a subset of your ideas. The goal of this phase is to understand what components of your ideas work, and which do not. 在这个阶段，你开始权衡影响vs. feasibility of your ideas through feedback on your prototypes.

• 让你的想法有触感. If it is a new landing page, draw out a wireframe and get feedback internally. Change it based on feedback, then prototype it again in quick and dirty code. 然后，与另一组人分享.

回到用户那里寻求反馈. 问问你自己“这个解决方案满足用户的需求吗??' and 'Has it improved how they feel, think, or do their tasks?'

• Put your prototype in front of real customers and verify that it achieves your goals. 用户在入职期间的视角是否得到了改善? Does the new landing page increase time or money spent on your site? As you are executing your vision, continue to test along the way.

将愿景付诸实施. Ensure that your solution is materialized and touches the lives of your end users.

• This is the most important part of design thinking, but it is the one most often forgotten. 正如唐·诺曼所宣扬的，“我们需要更多的设计." Design thinking does not free you from the actual design doing. 这不是魔法. Milton Glaser's words resonate: "There's no such thing as a creative type. 好像创造力是一个动词，一个非常耗时的动词. It's about taking an idea in your head, and transforming that idea into something real. And that's always going to be a long and difficult process. 如果你做得对，它会让你感觉像是在工作." As impactful as design thinking can be for an organization, it only leads to true innovation if the vision is executed. The success of design thinking lies in its ability to transform an aspect of the end user's life. 第六步——实施——是至关重要的.